The Downpour system

Every growth lane has an owner, a handoff, and a number that matters.

Downpour gives home-service operators the depth of a full agency with the discipline of an in-house growth lead. Choose the leak, fix the handoff, and only then add fuel.

Six connected lanes

Built to move demand from first impression to sold job.

A campaign, website, or CRM workflow is only useful when it survives the handoff to the person who answers the phone. Each lane is scoped around that reality.

Select a lane to see the first sprint

01 / Local demand

Local SEO that starts with the jobs you can sell.

Service-area architecture, Google Business Profile operations, proof workflows, and measurement built around priority services, not vanity rankings.

  • Service and location map
  • GBP and review operations
  • Technical SEO backlog
  • Proof-led content plan
See the lane

02 / Paid search

Search campaigns with a budget owner and a stop rule.

We connect search intent to calls, forms, booked estimates, and sold work so the next dollar has a reason to exist.

  • Campaign and conversion inventory
  • Call-quality feedback
  • Search-term governance
  • Budget decision log
See the lane

03 / Paid social

Social creative that earns the next conversation.

Offer testing, audience hygiene, creative approvals, and lead-quality feedback loops for local operators.

  • Offer and creative testing
  • Approval queue
  • Audience hygiene
  • Fatigue monitoring
See the lane

04 / Conversion

Follow-up that respects the five-minute window.

Missed-call, form, calendar, reminder, and pipeline QA that gives the office a clear next action for every inquiry.

  • Stage definitions
  • Speed-to-lead QA
  • Booking and reminder checks
  • Exception ownership
See the lane

05 / Operations

A reporting rhythm your team can run without guesswork.

Scorecards, delivery sprints, approvals, access inventory, and attribution that keep marketing accountable to the job board.

  • Weekly delivery sprint
  • Separate funnel stages
  • Approvals and audit trail
  • Margin and capacity review
See the lane

06 / Foundation

A website built to help the office book the right jobs.

Clear service pages, proof hierarchy, contact-first conversion paths, and analytics that show where a homeowner drops out.

  • Offer and page architecture
  • Service-page copy
  • Forms and calls QA
  • Analytics event plan
See the lane

AI systems

Build an AI workforce around the business you already have.

Downpour can design a custom AI operating layer that uses approved company knowledge, interacts with supported software, coordinates specialized agents, and executes defined workflows with the right approval gates.

KnowledgeAutomationAgentsCRMSalesMarketingReportingOperationsLocal or private AIVoice where appropriate
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What comes with the work

Depth without the agency fog.

You should always know what is being worked on, why it matters, and who approves the next move.

A working backlog

Every task has a clear owner, definition of done, and decision date. No mysterious monthly activity report.

A stage-based scorecard

Raw inquiries, qualified leads, estimates, sold jobs, revenue, and gross profit stay separate so the story stays honest.

Approval-aware execution

Claims, proof, publishing, paid spend, and client messages remain reviewable until the process earns trust.

Office-ready handoffs

The work includes the response path: what happens when a call is missed, a form arrives, or an estimate goes stale.

Start narrow, learn fast

Start with the problem your team sees every day.

In a 30-minute discovery call, we will understand the business, locate the problem, examine fit and access, discuss scope and pricing, and agree the next step.

Discovery call

30 minutes to start

Custom scope
Funnel and tracking baseline
One primary demand lane
CRM and speed-to-lead QA
Monthly scorecard
Owner-led strategy review
Clear scope before expansion
Request a 30-minute discovery call

Ready when the bottleneck is clear

Bring the trade, the territory, and the current numbers.

Talk to Downpour