Paid social
Turn local proof into a reason to start a conversation.
Creative, audience, offer, and lead-quality feedback are managed together so social does not become a disconnected stream of clicks.
The lane test
Can the next job be traced from intent to outcome?
If the answer is not yet, the first sprint is measurement and handoff, not more spend.
What the lane includes
Scope first- Offer and creative testing plan
- Approval queue for customer-facing assets
- Audience and lead-quality review
- Spend and fatigue monitoring
First sprint
- 1Inventory approved proof
- 2Choose one offer and audience
- 3Define lead-quality feedback
- 4Keep spend changes approval-gated
Boundaries protect the result
Clear exclusions are part of a serious scope.
The lane is deliberately specific. We will name what is outside it, what needs a separate work order, and which owner approves the next move.
No surprise channel expansion
Outside this lane by default
- Fabricated before/after work
- Unreviewed customer stories
- Open-ended creative production
Ready to scope this lane?