Paid search
Buy intent carefully, then tie it to booked work.
We structure paid search around a defined budget, conversion events, call quality, and a stop rule when the economics or tracking do not hold.
The lane test
Can the next job be traced from intent to outcome?
If the answer is not yet, the first sprint is measurement and handoff, not more spend.
What the lane includes
Scope first- Campaign and conversion inventory
- Search-term and negative-keyword review
- Call and form quality checks
- Decision log for budget changes
First sprint
- 1Verify account ownership
- 2Define qualified lead and booked estimate
- 3Repair or test conversion wiring
- 4Launch only after approval
Boundaries protect the result
Clear exclusions are part of a serious scope.
The lane is deliberately specific. We will name what is outside it, what needs a separate work order, and which owner approves the next move.
No surprise channel expansion
Outside this lane by default
- Ad spend inside the retainer
- Guaranteed lead volume
- Unapproved budget or campaign changes
Ready to scope this lane?