01
Demand
Build visibility and offers around service, panels, generators demand in the territories the team can serve.
All home-service industries
Mechanical and Essential
Electrical marketing that reaches the whole company.
The mix ranges from small repairs to high-value projects. Qualification, service packaging, estimate follow-up, and local trust improve the mix.
ServicePanelsGenerators
The operating objective
Create more of the right work without breaking response, capacity, quality, or margin.
One customer journey
The five engines behind electrical growth.
02
Sales
Define the qualification, booking, estimate, options, and follow-up path for each major job type.
03
Administration
Make source, contact, schedule, owner, status, sold scope, and cash visible in the system of record.
04
Delivery
Match the promise to capacity, field standards, quality control, and a complete customer closeout.
05
Leadership
Give the team clear ownership, scorecards, meeting rhythms, and an escalation path that does not depend on the owner.
Measure the handoff
The numbers need a definition before they need a dashboard.
Downpour establishes what each stage means, where the record lives, and who owns it. Missing data remains unknown until the destination proves the outcome.
01
Qualified calls
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
02
Booked jobs
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
03
Project mix
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
04
Close rate
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
Adjacent playbooks
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Mechanical and Essential
HVAC
Emergency service, maintenance, replacement, and membership demand.
Open playbookMechanical and Essential
Plumbing
Emergency, repair, installation, and repipe opportunities.
Open playbookMechanical and Essential
Solar
Education, appointment setting, financing, and long-cycle sales support.
Open playbookStart with the real constraint