01
Demand
Build visibility and offers around replacement, repair, cladding demand in the territories the team can serve.
All home-service industries
Roof and Exterior
Siding marketing that reaches the whole company.
The customer needs visual confidence and clear options. Market education, estimates, financing, and proof should work as one story.
ReplacementRepairCladding
The operating objective
Create more of the right work without breaking response, capacity, quality, or margin.
One customer journey
The five engines behind siding growth.
02
Sales
Define the qualification, booking, estimate, options, and follow-up path for each major job type.
03
Administration
Make source, contact, schedule, owner, status, sold scope, and cash visible in the system of record.
04
Delivery
Match the promise to capacity, field standards, quality control, and a complete customer closeout.
05
Leadership
Give the team clear ownership, scorecards, meeting rhythms, and an escalation path that does not depend on the owner.
Measure the handoff
The numbers need a definition before they need a dashboard.
Downpour establishes what each stage means, where the record lives, and who owns it. Missing data remains unknown until the destination proves the outcome.
01
Qualified leads
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
02
Estimates held
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
03
Average ticket
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
04
Close rate
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
Adjacent playbooks
More in roof and exterior
Roof and Exterior
Roofing
Replacement, repair, storm, and restoration demand tied to estimate capacity.
Open playbookRoof and Exterior
Roof Rejuvenation
Education-led demand for an unfamiliar service that extends roof life.
Open playbookRoof and Exterior
Gutters and Leaf Protection
Installation, repair, drainage, and protection across seasonal service areas.
Open playbookStart with the real constraint