01
Demand
Build visibility and offers around replacement, repair, storm demand in the territories the team can serve.
All home-service industries
Roof and Exterior
Roofing marketing that reaches the whole company.
Long sales cycles, weather events, financing, insurance work, and a high cost of slow follow-up make the full lead-to-sold path essential.
ReplacementRepairStorm
The operating objective
Create more of the right work without breaking response, capacity, quality, or margin.
One customer journey
The five engines behind roofing growth.
02
Sales
Define the qualification, booking, estimate, options, and follow-up path for each major job type.
03
Administration
Make source, contact, schedule, owner, status, sold scope, and cash visible in the system of record.
04
Delivery
Match the promise to capacity, field standards, quality control, and a complete customer closeout.
05
Leadership
Give the team clear ownership, scorecards, meeting rhythms, and an escalation path that does not depend on the owner.
Measure the handoff
The numbers need a definition before they need a dashboard.
Downpour establishes what each stage means, where the record lives, and who owns it. Missing data remains unknown until the destination proves the outcome.
01
Qualified opportunities
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
02
Inspections booked
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
03
Sold-job rate
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
04
Acquisition cost
Reviewed with job mix, timing, source, capacity, and economics before it becomes a growth decision.
Adjacent playbooks
More in roof and exterior
Roof and Exterior
Roof Rejuvenation
Education-led demand for an unfamiliar service that extends roof life.
Open playbookRoof and Exterior
Gutters and Leaf Protection
Installation, repair, drainage, and protection across seasonal service areas.
Open playbookRoof and Exterior
Exterior Cleaning
Pressure washing, soft washing, roof cleaning, windows, and recurring property care.
Open playbookStart with the real constraint